Welcome to MAHF
MAHF 2013 Awards Dinner

MAHF 2013 Awards Dinner

Order your tickets for the 2013 MAHF Awards Dinner, February 5, 2013. Read More

Order Your Own Copy of Medicine Avenue

Order Your Own Copy of Medicine Avenue

You can now purchase volumes One and Two of Medicine Avenue: The Story of Medical Advertising in America. Read More

Ron Pantello

Ron Pantello

Ron Pantello, former chairman of Euro RSCG Life and co-founder of the MAHF, sits down with MM&M editor in chief James Chase to discuss some of the major changes in the evolution of healthcare marketing, which he helped chronicle in Medicine Avenue 2. Read More

Membership

Membership

Members of the MAHF have the opportunity to further our goals–preservation of the industry’s history and development of next generation talent–and are able to vote for nominees for induction to the MAHF. Read More

News & Events

News & Events

Alan Gross, Joe Torre, and Jane Townsend Voted into Medical Advertising Hall of Fame. Read More


 

Alan Gross

Alan Gross MAHF 2011

2011 Medical Advertising Hall of Fame Inductee
"Quiet. Brilliant. Forward thinking. Alan Gross has long been known as a person who shunned the limelight even as he pushed others into it. He created a company that continually broke new ground - launching whole new drug categories, creating new marketing modalities, and guiding the careers of countless individuals who lead our industry today...."

Find this and other bios in our searchable Inductees Gallery.

 

Joe Torre

Joe Torre MAHF 2011

2011 Medical Advertising Hall of Fame Inductee
"Dynamic. A risk taker with distinctive style. These are words you hear when talking about Joe Torre. During the 40 years he worked in the healthcare and medical advertising industry, his energy, enthusiasm, and drive were his trademark. His successful record with new product introductions won his agency the title, "The Launch Agency," for its work on countless blockbuster and specialty products.... "


Find this and other bios in our searchable Inductees Gallery.

Jane Townsend

Jane Townsend MAHF 2011

2011 Medical Advertising Hall of Fame Inductee
"Innovative. Insightful. Caring. Jane Townsend embodies the attributes of a successful executive. Upon founding Gross Townsend Frank Hoffman with Alan Gross, and creative partners Ronnie Hoffman and Dave Frank, her vision and passion defined a new kind of health care advertising and a new kind of agency. Jane's contributions to our industry and to developing leaders of the next generation are remarkable...."


Find this and other bios in our searchable Inductees Gallery.

 
    

Industry Chronology

    

Ad Gallery

ad gallery atarax

We have assembled an exhaustive database of the industry’s finest work from the past century. Here you can search journal ads by indication, brand, agency, or year published. View Ad Gallery now.