Welcome to MAHF
Order Your Own Copy of Medicine Avenue

Order Your Own Copy of Medicine Avenue

You can now purchase volumes One and Two of Medicine Avenue: The Story of Medical Advertising in America. Read More

Ron Pantello

Ron Pantello

Ron Pantello, former chairman of Euro RSCG Life and co-founder of the MAHF, sits down with MM&M editor in chief James Chase to discuss some of the major changes in the evolution of healthcare marketing, which he helped chronicle in Medicine Avenue 2. Read More

Membership

Membership

Members of the MAHF have the opportunity to further our goals–preservation of the industry’s history and development of next generation talent–and are able to vote for nominees for induction to the MAHF. Read More

News & Events

News & Events

The general membership of the Medical Advertising Hall of Fame voted to induct Steven Girgenti, Irwin Lerner, and Mel Rubin into Medical Advertising Hall of Fame. Read More


 

David Wood

David Wood MAHF 2009

2009 Medical Advertising Hall of Fame Inductee
"David Wood was an innovator and a renowned developer in the business of branding. He used language to define many of the world’s leading healthcare brands, establishing an image and identity for them. David had a passion for the purpose and value of healthcare brands in our lives..."

Find this and other bios in our searchable Inductees Gallery.

 

Ron Pantello

Ron Pantello MAHF 2009

2009 Medical Advertising Hall of Fame Inductee
"Like many other agency principals in medical advertising, Ron Pantello “carried the bag.” Ron’s first stint in the pharmaceutical business was at USV Laboratories, followed by an account services position at Sudler & Hennessey. Ron was profoundly influenced by MAHF Hall of Famer Matt Hennessey... "


Find this and other bios in our searchable Inductees Gallery.

Harry Sweeney

Harry Sweeney MAHF 2009

2009 Medical Advertising Hall of Fame Inductee
"Harry Sweeney’s many contributions to the healthcare advertising profession span the gamut from exceptional creative talent to business leader/manager, from mentor to industry advocate. In addition to creating memorable campaigns for major products..."


Find this and other bios in our searchable Inductees Gallery.

 

Raymond Gosselin

Raymond Gosselin MAHF 2009

2009 Medical Advertising Hall of Fame Inductee
"Raymond Gosselin was a pioneer in developing marketing research measurements for the prescription pharmaceutical industry, the information which would become crucial for marketers in the creation and refinement of their marketing strategies..."


Find this and other bios in our searchable Inductees Gallery.

    

Industry Chronology

    

Ad Gallery

ad gallery atarax

We have assembled an exhaustive database of the industry’s finest work from the past century. Here you can search journal ads by indication, brand, agency, or year published. View Ad Gallery now.