The Leading Edge

January 17, 2018

32 Old Slip
New York, NY 10005

6:00 PM
Cocktails, Dinner and Registration

6:45 PM
WELCOME: Robert Palmer, Chairperson, MAHF

6:50 PM
EVENING’S AGENDA: Randi Baerson, EVP, Entrée Health
Event Co-Chair

6:55 PM – 7:45 PM
PANEL DISCUSSION: Moderated by Meaghan Onofrey, Managing Partner, TBWA\Worldheatlh
Event Co-Chair

Panel Members:
Dave Paragamian, Managing Partner, Razorfish
Jennifer Matthews, President, The Bloc
Louisa Holland, Co-CEO, Sudler & Hennessey, the Americas
Steven Michaelson, Founder/Chief Executive Officer, Calcium

7:50 PM – 8:30 PM
Workshop Session #1

8:30 PM – 9:20 PM
Workshop Session #2

9:30 PM
Cocktail reception and networking

Workshop Topics

(Please select 2 topics; one for breakout #1 and one for breakout #2)

Harnessing Healthcare Data
Jo Ann Saitta, Chief Digital Officer, Omnicom Health Group
All industries are seeking to identify ways to treat data like an asset in their supply chain, and healthcare is no different. Understand the power of data-driven marketing and creative, and how data strengthens customer relationships.

Creative at the Speed of Culture
Paul Pfleiderer, Chief Strategy Officer, TBWA\WorldHealth
Jonathan Isaacs, Chief Creative Officer, TBWA\Health Collective and TBWA\WorldHealth
We believe that culture is our biggest competitor fighting for the attention of our customers. Brands that lean in and harness culture create the most relevant engagement. Learn the make-up of a 21st-century brand and the value of creative at the speed of culture.

Dive into the World of Access and Reimbursement
Lori Wood, Senior Vice President of Payer Strategy, Entrée Health
High co-pays, no coverage, pharmacy benefits, prior authorizations – all part of the world of access and reimbursement. Find out about the latest trends that are impacting healthcare today and how Entrée Health is working with our clients to influence payer decisions around drug coverage.

Keeping the Love Alive: New Perspectives on Creating Great Relationships with Clients
Sabrina Washington, SVP, DDB Health
Bethany Sardinia, SVP, DDB Health
We all focus on the day-to-day of our business, and can often forget to check in on the over-all bond that we want to foster with our clients, at all levels within their organizations. Up your game with the skills that create a lasting bond with clients and lead to consistent, meaningful two-way feedback.

Award-Winning Creativity: Deconstructing the Best of the Best
Ross Thomson, EVP, Ogilvy CommonHealth
Catherine Goss, EVP, Ogilvy CommonHealth
See prime examples of award-winning creativity fresh from recent award shows, and learn about the elements of a great idea. Walk away with new tools to better evaluate creative work on your own teams.