Elizabeth Apelles

Elizabeth Apelles is the founder/CEO of Greater Than One, the industry’s leading media technology agency. Under her leadership, over its 25 year history, Greater Than One became a pioneer in healthcare digital marketing known for delivering “the first”. The first to bring search to pharma. The first digital banner ads. The first to reimagine media in the digital landscape. It started with Eli Lilly asking Greater Than One and the agency grew from there. Elizabeth positioned the agency at the fusion point between media, data, and technology. This fusion point allowed Greater Than One to quickly and efficiently incorporate innovations as and when they occurred.

These innovations were uniquely pursued to create integrated solutions to complex business challenges. By anticipating opportunities and capitalizing on white space, Elizabeth built an agency focused uniquely on media technology, becoming experts in that always-evolving space. The focus on innovation was equally matched by delivering measurable, quantifiable value to clients. Because of her passionate pursuit of innovation and value, the agency founded by Elizabeth was acquired by Real Chemistry ensuring that her legacy endures with an ever-widening audience.

Elizabeth Apelles is the industry’s prime example of a leader driven by the pursuit of innovation in adding value to clients. Unafraid to take on the challenge of doing what no one has done before yet needed to be done to advance the industry for all, Elizabeth became a recognized figure in the hallways of health care, with organizations big and small.