The MAHF was founded in 1996 by the then leading healthcare ad agencies to preserve the history of the medical advertising industry and honor those who founded and built it. The primary activity, which continues today, is our Annual Awards Dinner, where inductees were honored.
As the organization expanded, so did its mission. In 2012, we added the Future Famer Award. These are young executives designated by our members that are destined to make an impact on the industry.
We also have added Heritage Awards, recognizing creative excellence in past advertising and Digital Pioneer Awards recognizing pioneering work in digital communication.
Learn more about our Future Famer Award »
- Attend the 2024 Awards DinnerOrder Your Tickets For The 2024 MAHF Awards Dinner The Medical Advertising Hall of Fame Awards Dinner will be held at 6:00pm Thursday, February 8th, at The Pierre Hotel in New York City. Longtime Ogilvy Health leader David Chapman and Wishbone and Calcium founder Steven Michaelson will be inducted. Agency Future Famers will also be… Read more: Attend the 2024 Awards Dinner
- MAHF names David Chapman and Steven Michaelson 2024 inducteesNovember 1, 2023 — The Medical Advertising Hall of Fame (MAHF) has announced its 2024 inductees: Longtime Ogilvy Health leader David Chapman and Wishbone and Calcium founder Steven Michaelson. David Chapman entered the marketing world as a junior copywriter at Alden Advertising. Following stints at Ruvane-Leverte (where he developed the first HCP CRM program) and… Read more: MAHF names David Chapman and Steven Michaelson 2024 inductees
- Attend the 2023 MAHF Awards DinnerMake reservations now to attend the MAHF 2022 Awards Dinner Gala.