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David Gideon, medical media icon and industry stalwart, dies at 75
Aug 28, 2018August 28, 2018 – David Gideon, a pioneer in pharma media analysis and one-time publisher of MM&M who is also known for selflessly working to preserve the legacy of the medical advertising industry, passed away last week. He was 75. His long and storied career saw him start one of the early audits of medical […]The End of Medical Advertising (It’s a Good Thing)
Feb 20, 2018February 20, 2018 – MAHF’s new Young Executive’s Action Committee chose Jessica Echertling, Account Director at TBWA\Chiat\Day, to speak at the Annual Awards Dinner on February 8th. Jessica challenged young and seasoned members’ conventional thinking with her speech about the role medicine plays in our lives and why medical advertising, as we know, is coming […]Medical Advertising Hall of Fame names Robert Leverte 2018 Inductee
Nov 02, 2017October 25, 2017 – The membership of the Medical Advertising Hall of Fame has elected its 2018 inductee: Robert Leverte, whose career included founding ERS, an in-house ad agency at ER Squibb, co-founding Ruvane-Leverte advertising, Chairman at Bozell Jacobs Medical Group and CEO of the Leverte Companies. Robert Leverte began his career in healthcare as […]
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Industry Chronology
Learn how the industry has evolved over the past 70 years and view some past ads.
MAHF Inductees
These individuals have helped shape the industry through their creative and innovative accomplishments in every aspect of advertising.
Future Famers
Some of our honorees have already made it big. Others are growing into the job. The Future Famers Award recognizes those who are destined to leave their mark.