Heritage Award Winners 2016

Benadryl Decongestant

“The image says it all—it presents the symptoms so perfectly that you start to feel stuffed up just looking at it. Then all you need is the perfect three-word headline to promise relief.

When the work communicates so clearly, there’s nothing more to say.”

Award Details

Manufacturer Parke Davis
Agency that created the ad Sudler & Hennessey, NY
Agency submitting Sudler & Hennessey, NY
Creative and Account Team Ernie Smith, Copywriter: Sandra Holtzman, Photography: Ken & Carl Fischer

2016 Heritage Awards

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