Heritage Award Winners 2016
Benadryl Decongestant

Creative Rationale
“The image says it all—it presents the symptoms so perfectly that you start to feel stuffed up just looking at it. Then all you need is the perfect three-word headline to promise relief.
When the work communicates so clearly, there’s nothing more to say.”
Award Details
Manufacturer
Parke Davis
Agency that created the ad
Sudler & Hennessey, NY
Agency submitting
Sudler & Hennessey, NY
Creative and Account Team
Ernie Smith, Copywriter: Sandra Holtzman, Photography: Ken & Carl Fischer
2016 Heritage Awards
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