Home

/

Medicine Avenue

/

Trends

Trends

Pharma marketing is ever evolving—from digital disruption and data integration to rising regulation and consolidation. These videos spotlight the forces that are shaping and reshaping the industry, offering historical perspective and real-time insights into how strategy, creativity, and science are redefining medical advertising.

Trend Categories

Consolidation Private Equity Enters Medical Communications Private-equity capital reshapes medical communications agencies by fueling growth, diversification into data, AI, and omnichannel services. Nov. 18, 2025

Audience Targeting Data’s Evolution & Its Integration into Advertising As data reshapes healthcare advertising, precision targeting, omnichannel engagement, and privacy-first innovation define the future. Sep. 10, 2025

Market Access The Rise of the Payer Payers’ growing power reshaped access, pricing, and marketing, driving manufacturers toward value, data, and affordability narratives. Sep. 10, 2025

Consolidation Holding Companies Scale Holding companies reshaped advertising through scale, integration, and governance, while entrepreneurial agencies continued driving innovation forward. Sep. 10, 2025

Communication Challenges Increased Regulation Affecting Commercial Communications Fifteen years of evolving FDA oversight reshaped digital promotion, enforcement expectations, and manufacturers’ communication freedoms. Sep. 10, 2025

AI Transformation Technology & Emerging Channels From mobile evolution to AI, accelerating technologies have fundamentally changed how pharma connects with audiences. Sep. 10, 2025

Audience Targeting Strategy: The timeless core of healthcare communications While tools transformed dramatically, the core principles of strong, disciplined strategic thinking remain unchanged today. Sep. 3, 2025

connect with us

Interested in learning more about the Medical Advertising Hall of Fame, its goals and activities, membership or events?

We are happy to help!