Fieeld

Goals of Product/Campaign

To engage an underserved audience of visually impaired FIFA fans, we developed the first football match retransmission system specifically designed for blind supporters, bringing the joy of football to more fans.

+140M REACH
+22.9M VIEWS
€27.5M EARNED MEDIA VALUE
+24 COUNTRIES REACHED (EUROPE & LATAM)

Description of the Product/Campaign 

There are 280 million visually impaired and blind people in the world, and of course many of them are passionate fans of football. Up until now, this community could only feel the emotion of a football match unable to see what was happening. We created FiEELd, the first tactile broadcasting system.

FiEELd converts data gathered by player tracking, to replicate each play during a match on their technology. Using a touch elastic surface, the user can follow the movement of the ball through the entirety of the play making it possible for blind people to follow and watch the game

What Made it Special

The first touched-based sports broadcasting system