The Art of the Pitch: How AI, Chemistry, and Partnership Are Changing New Business

Summary

In this episode of The Talk in the Hall, Robin Shapiro — founder of Way Better Partners, board member and The Hall’s inaugural Creative Luminary Award winner — joins Lazare de Montille, VP of Growth & Marketing at Ogilvy Health and Future Famer, Class of 2025, to talk about the art of the pitch. They cover how pitching has evolved since COVID, where AI fits (and where it doesn’t), how agencies are learning to size up clients as true partners rather than just accounts, and why long-term relationships are starting to win out over short-term wins. They close with a lightning round of their most memorable — and most painful — pitch stories.