About the Medical Advertising Hall of Fame (MAHF)
The MAHF is a non-profit founded in 1996 to document the history of the industry and honor those who founded it and built it. As the organization expanded, so did its mission. Our current goals are:
- Honor: To recognize, through induction to the Medical Advertising Hall of Fame, those individuals whose past contributions to our industry made a positive difference, as well as annually celebrating those of the present who embody the highest standards and goals of healthcare communications.
- Cultivate: To provide our membership with information and educational resources for healthcare communication professionals across the spectrum of disciplines and experience, including those needed to recruit new talent to the industry.
- Change: To enhance awareness and support the value of diversity, equity and inclusion throughout our industry – and in the work we create for our clients – through purposeful actions in our staff and our workplace.
Industry Chronology
Learn how the industry has evolved over the past 60 years and view some past ads.
- Attend the 2024 Awards DinnerOrder Your Tickets For The 2024 MAHF Awards Dinner The Medical Advertising Hall of Fame Awards Dinner will be held at 6:00pm Thursday, February 8th, at The Pierre Hotel in New York City. Longtime Ogilvy Health leader David Chapman and Wishbone and Calcium founder Steven Michaelson will be inducted. Agency Future Famers will also be… Read more: Attend the 2024 Awards Dinner
- MAHF names David Chapman and Steven Michaelson 2024 inducteesNovember 1, 2023 — The Medical Advertising Hall of Fame (MAHF) has announced its 2024 inductees: Longtime Ogilvy Health leader David Chapman and Wishbone and Calcium founder Steven Michaelson. David Chapman entered the marketing world as a junior copywriter at Alden Advertising. Following stints at Ruvane-Leverte (where he developed the first HCP CRM program) and… Read more: MAHF names David Chapman and Steven Michaelson 2024 inductees
- Attend the 2023 MAHF Awards DinnerMake reservations now to attend the MAHF 2022 Awards Dinner Gala.