For decades, medical advertising relied on a tried and true formula of journal ads, direct mail, and collateral materials to communicate information to healthcare professionals.
With the development of digital communications, the industry found a tool perfectly suited for its information-heavy needs. Digital communications allowed more information to be communicated, with access to user-selected materials, interactivity, enhanced graphics, and many of the features of one-on-one personal communications.
Early efforts in this realm were handled by existing creative groups, assisted by a growing cadre of young professionals versed in the growing capabilities of digital communications. As the digital area grew and became more central to communication programs, agencies spun off digital divisions to handle these specialized needs.
The Medical Advertising Hall of Fame has honored the exceptional creative work from this period with its Heritage Ad Awards. With the growth and continuing evolution of digital communications, the organization is expanding its scope to include this newest form of advertising, and is instituting a Digital Pioneer Award to honor early efforts in this arena.
2016, the 20th anniversary of the MAHF, marked the introduction of our Digital Pioneer Awards (DPA).
Digital Pioneer Award Winners