Each year, MAHF members will choose a timely topic to address. Each member may submit a campaign addressing the year’s topic. The full membership votes on the campaigns submitted with the top campaign being named the winner live at the annual Awards Dinner. The winning campaign is deployed via the social media channels of the MAHF and its members.

You're More Than Your Resume

Agency: Relevate Health
Campaign Goal: Build on the success of the Advertise Your Why campaign to increase the number of employees recruited from diverse backgrounds.
Campaign Description: Let’s create a fully immersive and interactive experience that educates, entertains, and delivers the inside scoop of the industry–powered by AI technology and personalized by those who participate.  

Advertise Your Why

Agency: JUICE Pharma Worldwide
Campaign Goal: Increase recruitment of diverse candidates at all levels within healthcare pharmaceutical advertising
Campaign Description: We all have different reasons for working in healthcare advertising. A career in this industry gives us a platform to make a difference, and a workplace where we can feel challenged, fulfilled, and express ourselves fully. So let’s advertise that. Through the power of storytelling, we can highlight real people’s successes and why they made the change, while also showcasing the diversity of career paths and experiences in the industry.