By its nature, medical advertising must convey complex, often dry information to a highly-educated, discerning audience. It must be accurate and balanced – excess and exaggerations are not allowed – everything that’s said must be true. This high standard is one that only our industry must measure up to.
Regardless of these constraints, like all effective advertising, medical advertising demands creativity, and a glance at our history shows numerous examples of excellence – ads that stop the reader and communicate their message in an innovative and effective manner.
In 2014, the Medical Advertising Hall of Fame introduced a way to recognize and honor these ads and the teams that created them, the Heritage Ad Awards. Quite simply, these Awards honor the best of our craft – ads that are no longer being run that combine copy, graphics, and focus to create outstanding advertising.
Each MAHF member may nominate two ads each year, not necessarily ads that they created, but those they feel are outstanding examples of our profession. The full membership votes on the ads nominated, with the top two being given the Heritage Ad Award.
Heritage Award Winners
*With a tie in the voting, three ads were selected for 2015.