Name of Company: Parke Davis
Agency which created Ad: Sudler & Hennessey, NY
Agency submitting: Sudler & Hennessey, NY
Creative/Account Team: Art Director: Ernie Smith, Copywriter: Sandra Holtzman, Photography: Ken & Carl Fischer
Creative Rationale: The image says it all—it presents the symptoms so perfectly that you start to feel stuffed up just looking at it. Then all you need is the perfect three-word headline to promise relief.
When the work communicates so clearly, there’s nothing more to say.