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Over her career, Barbara Pritchard has made extraordinary contributions to our industry; willingly sharing her talents, experience, and expertise with others. She brings an extraordinary set of skills to everything that she does. She is a mentor and leader who motivates teamwork in others; she innovates, inspires, and contributes without dominating. Her poise and style in contributing her best to everything creates an environment that has always drawn the very best from her colleagues.
At the Medical Economics Company Barbara quickly earned a reputation as a bright, hard-working professional. She began as a journal editor, then moved on to publisher, group publisher, VP, Senior VP of clinical journals and special projects, and Executive Vice President. She also served as head of strategic planning for the company and was in charge of international operations.
After more than 20 years at Medical Economics, Barbara moved to Advanstar, where she spent several years as General Manager. In this role, she developed result-driven strategies by making changes that allowed the organization to expand, a constant theme in her career.
Barbara then founded her own company, The Pritchard Group, consulting for a wide variety of clients. She also focused on international medical education working with a number of organizations in a variety of roles, including Director of US Operations for the InterAlliance Group of Companies in Latin America and Spain; Director of US Operations for Aramuc India Ltd., one of the largest medical communications companies in South Asia; and Principal of Wentz/Miller, an international strategy consulting company.
Despite a demanding career, Barbara has always found time to devote to industry causes and organizations. The list includes:
Global President of the HBA in 2005 and many years after as a non-voting member of the Global Board. She served the HBA as 2nd VP, 1st VP, President Elect, two terms as Immediate Past President, Chair of the Chapter/Affiliate Mentors, and has been Mentor (a concept she created) for six of the chapters/affiliates. Among her numerous HBA contributions, Barbara developed the concept for what became the E.D.G.E. Benchmarking Initiative; led a team that reimagined the chapter structure resulting in the creation of HBA affiliate chapters; and was charged with hiring HBAs first full-time CEO. Barbara’s contributions have given life, breadth, and depth to the message and vision of the HBA, the foundation and framework that she built allowed HBA to expand to the world’s largest organization of professional women and will be felt for many years to come.
Past Chair of the International Strategies Committee for the Alliance for Continuing Medical Education.
Past-president of AMP, the Association of Medical Publishers, where she worked to broaden the voice of the organization to be more in touch with the times and more customer focused.
Past-president of HMCC, Healthcare Marketing Communications Council, where she made a number of significant changes to broaden and expand the organization and received the President’s Award.
Barbara’s passion for mentoring women does not stop with the HBA. She’s also a member of the Prison Visitation and Support organization (PVS), where she visits monthly with women prisoners at the Danbury, CT Federal Correctional Institute. Barbara also serves on the Advisory Board of the Brookdale Center of Aging, part of Hunter College in New York.
Barbara is not just defined by her professional accomplishments; she is also a role model to many who know her. She has met tough challenges, made some difficult choices, and faced changes, taking charge with a positive attitude.
The industry has benefited greatly from Barbara’s generous contributions of time and effort to a wide array of tasks and causes. And countless individuals have been helped by her advice and mentoring.
She joins a small, select group to be given the Medical Advertising Hall of Fame’s Service to Industry Award.