Rogaine for Men and Women

Name of company/client owning product/campaign: Pharmacia Consumer Health Year launched:2001 Type of media: Website Agency producing product/campaign:Medical Broadcast Company/Digitas Health Team members: Alexandra vonPlato – Executive Creative Director Mark Nolan – Creative Director Robby Garfinkel – Art Director Phil DiGuilio – Designer Tom Mullins – Copywriter Steve Cleff – Information Architect Michelle Kinsman – Project […]

The Physician’s Internet Tutorial

Name of company/client owning product/campaign: Roche Laboratories Year launched: 1996 Type of media: Print/Live Workshops/CD-ROM/Hybrid Media Agency producing product/campaign: IntraMed Educational Group Goals of product/campaign: Use the “borrowed interest” of the Internet to provide disease and brand messages Help physicians better understand the value of the Internet for clinical research and education Drive attendance at […]