How I Fight MS
Name of product/campaign: How I Fight MS Name of company/client owning product/campaign: EMD Serono Year launched: 2010 Type of media: MOA Agency producing product/campaign: Greater Than One Team members: Pilar Belhumeur, Creative Director John Mahler, Strategist Stefan Armstrong, Copywriter Penny Lam, Account Lead Christa Toole, SEO Joe Fullman, Junior Strategist Goals of product/campaign: To create […]
Dexilant MOA
Name of product/campaign: Dexilant MOA Name of company/client owning product/campaign: Takeda Year launched: 2009 Type of media: MOA Agency producing product/campaign: AbelsonTaylor Team members: Noah Lowenthal Marissa Ori Vanessa Ruiz Kat Burzycki Donald Hanson Scott Hansen Lee Parkel Goals of product/campaign: Dexilant (formerly Kapidex) was a second-generation proton pump inhibitor, launching in a very crowded […]