Medical Advertising Hall of Fame Updates Mission to Help Drive Awareness for Greater Diversity, Equity and Inclusion
February 22, 2021 –The Medical Advertising Hall of Fame announced that it has updated its mission statement to address diversity, equity and inclusion issues in our industry. “It’s been a singular focus of the MAHF to renew its commitment to bring value to our industry and membership”, said outgoing Chair Steven Michaelson, Calcium’s CEO. “In […]
MAHF names Risa Bernstein, Maris Schilling and Ronald Souza 2021 Inductees
December 14, 2020 — The membership of the Medical Advertising Hall of Fame (MAHF) has elected its 2021 inductees: Maris Schilling, associate creative director at Kallir Phillips Ross and co-founder of Reagent; Risa Bernstein, co-founder and leader of Accel Healthcare and Flashpoint Medica; and Ronald Souza, president/COO of Rolf Werner Rosenthal and CEO of Ogilvy […]
MAHF names Thomas Harrison and Lawrence J. Lesser 2020 Inductees; John Kamp Service to Industry Award recipient
October 21, 2019 — The membership of the Medical Advertising Hall of Fame (MAHF) has elected its 2020 inductees: Thomas Harrison, co-founder of Harrison and Star, and Lawrence J. Lesser, co-founder of Medicus Communications and ApotheCom Associates. John Kamp, founder of the Coalition for Healthcare Communications, has been named the 2020 recipient of the Service […]
Medical Advertising Hall of Fame names Carol DiSanto and Charlene Prounis 2019 Inductees
November 1, 2018 — The Medical Advertising Hall of Fame (MAHF) membership has elected its 2019 inductees: Carol DiSanto, trailblazer and former President of Cline, Davis & Mann, and Charlene Prounis, renowned entrepreneur co-founder of Flashpoint Medica and Accel Healthcare.
David Gideon, medical media icon and industry stalwart, dies at 75
August 28, 2018 – David Gideon, a pioneer in pharma media analysis and one-time publisher of MM&M who is also known for selflessly working to preserve the legacy of the medical advertising industry, passed away last week. He was 75. His long and storied career saw him start one of the early audits of medical […]
The End of Medical Advertising (It’s a Good Thing)
February 20, 2018 – MAHF’s new Young Executive’s Action Committee chose Jessica Echertling, Account Director at TBWA\Chiat\Day, to speak at the Annual Awards Dinner on February 8th. Jessica challenged young and seasoned members’ conventional thinking with her speech about the role medicine plays in our lives and why medical advertising, as we know, is coming […]
Medical Advertising Hall of Fame names Robert Leverte 2018 Inductee
October 25, 2017 – The membership of the Medical Advertising Hall of Fame has elected its 2018 inductee: Robert Leverte, whose career included founding ERS, an in-house ad agency at ER Squibb, co-founding Ruvane-Leverte advertising, Chairman at Bozell Jacobs Medical Group and CEO of the Leverte Companies. Robert Leverte began his career in healthcare as […]
MAHF 20th Anniversary
The Medical Advertising Hall of Fame is celebrating 20 years of documenting industry history, honoring retired executives, attracting and honoring new talent, & honoring great retired campaigns.