MAHF Moves Awards Dinner to 2022 to Ensure Safety

April 13, 2021 — The Medical Advertising Hall of Fame announced today that it will be postponing its annual dinner to ensure the safety of its constituents. The board made the decision not to proceed with the physical component of the dinner, as it has become clear that a safe and enjoyable event can’t be […]

MAHF names Risa Bernstein, Maris Schilling and Ronald Souza 2021 Inductees

December 14, 2020 — The membership of the Medical Advertising Hall of Fame (MAHF) has elected its 2021 inductees: Maris Schilling, associate creative director at Kallir Phillips Ross and co-founder of Reagent; Risa Bernstein, co-founder and leader of Accel Healthcare and Flashpoint Medica; and Ronald Souza, president/COO of Rolf Werner Rosenthal and CEO of Ogilvy […]

David Gideon, medical media icon and industry stalwart, dies at 75

August 28, 2018 – David Gideon, a pioneer in pharma media analysis and one-time publisher of MM&M who is also known for selflessly working to preserve the legacy of the medical advertising industry, passed away last week. He was 75. His long and storied career saw him start one of the early audits of medical […]

The End of Medical Advertising (It’s a Good Thing)

February 20, 2018 – MAHF’s new Young Executive’s Action Committee chose Jessica Echertling, Account Director at TBWA\Chiat\Day, to speak at the Annual Awards Dinner on February 8th. Jessica challenged young and seasoned members’ conventional thinking with her speech about the role medicine plays in our lives and why medical advertising, as we know, is coming […]

Medical Advertising Hall of Fame names Robert Leverte 2018 Inductee

October 25, 2017 – The membership of the Medical Advertising Hall of Fame has elected its 2018 inductee: Robert Leverte, whose career included founding ERS, an in-house ad agency at ER Squibb, co-founding Ruvane-Leverte advertising, Chairman at Bozell Jacobs Medical Group and CEO of the Leverte Companies. Robert Leverte began his career in healthcare as […]

MAHF 20th Anniversary

The Medical Advertising Hall of Fame is celebrating 20 years of documenting industry history, honoring retired executives, attracting and honoring new talent, & honoring great retired campaigns.