Selection Process for MAHF Digital Pioneer Awards
The process for nomination and election of the Digital Pioneer Awards closely mirrors the process used for selecting inductees into the Medical Advertising Hall of Fame and is detailed on the submission forms.
For 2016, nominations may be only be submitted by agency members of the MAHF. Each member agency will receive an invitation to submit nominations, and may submit a maximum of two nominations this year. The work nominated need not have been done by the submitting agency. All nominations should be submitted using the form indicated in the invitation. Nominations must identify a digital program that was produced and launched on or before 2010.
Submissions should include a description of the target customer, critical insights, creative rationale and the core clinical focus—whether it was a novel program/event, or considered innovative for its time. With all digitally oriented programs, the customer’s (user) experience is key to success, so submissions will benefit from detailed insights about the program’s engagement strategies. It’s recommended to include past awards earned and any data and ROI results, as well as any positive outcomes. Details about visual design and how it impacted usability and other pertinent information about the program are recommended and welcomed. Finally, the nominations should be supported with visual demonstrations. These can include print, online video (Vimeo), DVD/CD, or actual archived online examples that will assist judging access and viewing. Submission instructions are included in the nomination invitation and online form.
The nominations will be reviewed by board members of the MAHF member agencies at a General Meeting, and ideally should be presented in person. The Membership will vote at that meeting to reduce the nominations to a list of “finalists” that will be voted on by the full membership.
All member agencies will receive a ballot and supporting nomination materials from the Executive Director, with one vote per member agency. The Executive Director will tally the votes and two campaigns per year will receive the Digital Pioneer Award and be come part of the MAHF Wall of Fame.