Hytrin
Name of Product: Hytrin Name of Company: Abbott Laboratories Agency which created Ad: AbelsonTaylor Agency submitting: AbelsonTaylor Creative/Account Team: Account: Dale Taylor/Jay Carter; Art Director: Stephen Neale; Copywriter: Jeff Chouinard Creative Rationale: In 1993, when Abbott Pharmaceutical Products Division (now Abbvie) was preparing to launch an antihypertensive alpha blocker for a new indication for benign […]
Navane
Campaign: Navane Fist Face Name of Product: Navane Name of Company: Roerig Agency which created Ad: Sudler & Hennessey Agency submitting: Sudler & Hennessey Creative/Account Team: Copy: John Lally; Art: Mike Lyons Creative Rationale: The Navane ad exemplifies the Sudler creative tenet of Indivisuality™ –the use of a unique visual idea to powerfully communicate a […]
Bentyl
Campaign: Lubalin Spasm Name of Product: Bentyl Name of Company: Merrell Agency which created Ad: Sudler & Hennessey Agency submitting: Sudler & Hennessey Creative/Account Team: Copy: Don Clark; Art: Herb Lubalin; Photography: Carl Fischer Creative Rationale: At Sudler, we believe that type is an essential element of creative design. This is the legacy of legendary […]