Biaxin
Name of Company: Abbott Pharmaceutical Products Division (now AbbVie) Agency which created Ad: AbelsonTaylor Agency submitting: AbelsonTaylor Creative Rationale: Physicians dread having patients return again and again to their offices due to antibiotic failure. What they want is an antibiotic that works. First Time. No Bull. And that’s the story of Biaxin. A powerful, broad-spectrum […]
Prevacid
Name of Company: TAP Pharmaceuticals (now Takeda Pharmaceuticals) Agency which created Ad: AbelsonTaylor Agency submitting: AbelsonTaylor Creative Rationale: Remember when proton pump inhibitors were really dangerous? Like pre-cancerous cells dangerous? That was the state of the market when Prevacid launched in 1995. Physicians knew that PPIs were significantly better than H2RAs. But, at the same […]