TEVA Oncology Campaign
Name of Company: TEVA Pharmaceuticals Agency which created Ad: AbelsonTaylor Agency submitting: AbelsonTaylor Creative Rationale – What makes this ad special By focusing on rare cancers, Teva’s commitment is rather unique—serving small cancer populations that don’t often make the headlines. With the ‘In A Word’ Campaign, AbelsonTaylor focused on Teva’s understanding of who their patient […]
Protonix
Name of Company: Pfizer (formerly Wyeth) Agency which created Ad: Havas Life (formerly Euro RSCG Life) Agency submitting: Havas Health Creative Rationale – What makes this ad special The PROTONIX GERDee campaign depicted a heartburn monster (heartburn is also known as GERD) that was a nightmare for Nighttime GERD patients. GERDee was one of the […]