Name of product/campaign: FlexPen Name of company/client owning product/campaign: Novo Nordisk Year launched: 2008 Type of media: Website Agency producing product/campaign: closerlook, inc. Team members: Jon Sawyer – Account Director Andrea Walter – Account Manager Ali Barrett – Art Director Dave Reidy – Writing Director Abby Covert – Information Architect Pat Conlon – QA Justin […]


Name of product/campaign: Singulair AR: Build-a-Patient Company/client owning product/campaign: Merck Year launched: 2007 Agency producing product/campaign: JUICE Pharma Worldwide Team members: Joan Wildermuth Debbie Valle Phil Scherer Karl Schempp Laurie Frasier Ben Surette Michael Kaminski Hector Lopez Leslee Epperhart Brian Purcell Erika Maas Goals of product/campaign: Singulair needed to engage and make its unique MOA […]