Exjade – Iron Invaders

Name of company/client owning product/campaign:Novartis Year launched:2013  Type of media:App Agency producing product/campaign:DDB Health Team members: Jennie Fischette, Michael Schreiber, Chris Mears Goals of product/campaign:Empower patients through education and conversation starters to ensure early diagnosis of iron toxicity. The basis for this unprecedented success was a relationship marketing program called “Be Sickle Smart”. Intercept and educate […]