Name of Company: Genentech/Roche Pharmaceuticals Agency which created Ad: AbelsonTaylor Agency submitting: AbelsonTaylor Creative Rationale: Our second campaign is the global launch campaign for Tarceva, developed for Genentech/Roche Pharmaceuticals. The campaign, launched in 2005, was designed to communicate two critical features of the brand. First, Tarceva offered a survival advantage in 2nd line NSCLC… something […]

Benadryl Decongestant

Name of Company: Parke Davis Agency which created Ad: Sudler & Hennessey, NY Agency submitting: Sudler & Hennessey, NY Creative/Account Team: Art Director: Ernie Smith, Copywriter: Sandra Holtzman, Photography: Ken & Carl Fischer Creative Rationale: The image says it all—it presents the symptoms so perfectly that you start to feel stuffed up just looking at […]